Kiro started at AWS but needed a brand that lived beyond it. That shift allowed us to explore a new visual identity and reset expectations of an AWS-origin product. I led the creation of a brand built around an “invisible co-author”—an always-there, never-in-the-way AI partner. The ghost mascot distilled that idea into a simple, approachable symbol. The iconic ghost comes to life with a series of motion behaviors and lives within the code through the portal that doubles as a cursor. The final system is modern and playful, pairing sharp execution with the joy of building with new tools and technologies.